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Fundraising Strategy Overview

Before I go into any details, I want to give a sense of the overall structure of the fundraising strategy described in the Fundraising Lore.

There are three distinct phases:

All in all, a well executed fundraise takes about 9 months from beginning to end. Note that this is the actual time spent rather than the timetable according to the PR announcing the round after the fact. Such articles often say some version of “we called a couple of investors on Friday and had the money in the bank on Monday.” I have personally witnessed cases, where this has happened, but those are the exceptions rather than the rule. If you are one of the exceptions, you don’t need the Fundraising Lore. For everyone else, a structured, disciplined, strategic approach with realistic expectations and timelines is the better way to go.